Category: Food and Drink Franchises
Investment Required: Under £70,000
The Chapati Man story
Chapati Man was created by husband and wife team, Chris and Andrea Rai in back 2007. The idea came from Chris taking left-over curry in a wrap to work, which soon evolved into the Chapati Man concept. We started our journey by selling Spicy Indian Wraps at major music festivals and events in the UK. We are now mainstay at festivals and events such as Glastonbury, Bestival, Camp Bestival, Lakefest and The Handmade Fair.
Chapati Man was voted No.1 food caterer at Glastonbury Festival 2007 by Virtual Festivals.com (achieved in our first year of trading). More recently, we were voted in the top three ‘Essential Eats of Glastonbury 2017’ (out of 300 on-site traders!). Chapati Man’s chicken saag wrap, with fresh mint chutney and a cachumber salad also won the National category at the British Sandwich Designer of the Year Finals 2011. We made our retail debut with a national supply deal with Morrisons (successfully trading within the supermarket for over 2 years), and we followed this up in 2013 by launching our Indian snack range in Waitrose.
Over the past three years, Chapati Man have brought our spicy Indian wraps to London’s’ premier pitches of Broadgate Circle, Paddington Central, Chiswick Park, White City Place and Finsbury Avenue Square, serving lunch to city workers across London on a weekly basis.
Our vision was always to change the way we eat Indian food in the UK from a sit-down meal to tasty, hot and easy-to-handle fresh food on the go or at your desk and we feel that Chapati Man has achieved this.
After eleven consistently successful years, we now see a natural transition from a single trailer to a ‘herd’ of franchised Chapati Man trucks. Having extended our fan base from all the major UK music festivals to the London street food scene and into the chiller shelves of major multiples such as Morrisons and Waitrose, we feel its the right time to bring our freshly prepared ‘festival-style’ wraps to the rest of UK (including London), Europe and worldwide.
If you’ve got good management skills, good people skills, a good eye for detail and a hint of creativity, then let’s talk. Simply click the orange button below and we’ll take it from there and get in touch to discuss how we can progress.
Why Chapati Man?
Our Quality wrap range –Our range of wraps are all about quality ingredients and an authentic Indian taste. We have a small but targeted menu of well-tested favourite fillings, which means great taste every time.
Brand exposure – customer footfall at festivals and events over the past 11 years is over 5 million – these people have seen Chapati Man – our brand is out there.
Our reputation has grown considerably over the past 11 years as an outstanding event caterer. Over this time the Chapati Man product and brand has caught the imagination of the consumer and has become increasingly popular with a growing customer base.
Our locations – Our mobile food trailer allows us to operate in different profitable, high-profile locations which means we optimise convenience for the customer, rather than the other way around.
Our great service –We love serving our customers and we can say with some certainty that they love our great food and service because they come back for more on a regular basis.
The Chapati Man brand resonates with a broad spectrum of consumers but especially young adults who tend to be driven by convenience and strong branding – a perfect fit for the food-to-go consumer.
You will get a new, branded and fully equipped Chapati Man food truck, along with all the necessary equipment needed to commence trading.
Passion, commitment, attention to detail and creativity. That is what we give to our business and is what we are looking for in our franchisees. Our success has come from our passion for authentic Indian food and our commitment to getting the recipes right, the service right and the franchise model perfected. As a franchisee, you will be involved in the business every step of the way and the most important part is making sure that every wrap that leaves your truck is an advertisement for your business. We believe in creating an experience for the customer that will bring them back wanting more.
Chapati Man Franchise Model
The Chapati Man franchise starts with a simple concept – great wraps. Sold hot from our fully-liveried trucks, the fillings are pre-prepared. This means you can concentrate on serving our great wrap range, adding salad and sauces to suit each customer’s taste and offering drinks, while making sure they get the best possible Chapati Man experience. We’ve worked hard to make sure our business is as easy to manage as possible and to be both successful and profitable.
Your First 12 Months as a Chapati Man Franchisee
We know from experience that the first year of any business can be the hardest of all and that is why we offer a comprehensive franchise support package and will assist you very step of the way. The Chapati Man franchise start-up package includes everything you need to make your business a success including the following:
- Rights to use the Chapati Man brand name and trademarks
- Assistance with producing a business plan and raising finance (if required)
- Full induction training for you and your staff covering all areas of the Chapati Man business
- Advice regarding your franchise territory
- Guidance through your Chapati Man truck purchase
- On-site opening support
- Marketing and promotional launch support
- Branded marketing materials
- Web presence on the Chapati Man company website
- Copy of our comprehensive franchise operations manual
- A five-year franchise agreement with a right to renew at the end of the term
Is Chapati Man the Franchise for You?
To achieve our ambitious goal of national coverage, we need the right people to run our franchises. People who will offer a high quality customer service, with high personal standards and a commitment to maintaining these standards. Plus you need to be business minded, friendly, sociable and fun!
Running a Chapati Man truck is hard work. You will be responsible for the day-to-day running of the business, dealing with suppliers, staff and customers; looking after local marketing and promotional activity and solving all the minor problems and issuesyou will encounter daily.
You’ll be accountant and administrator too, but don’t worry because we will give you all the training you need to be successful. It may be hard work and long hours, but the financial rewards, happy customers and growth in value of your capital asset will make it all worthwhile.
If you believe that you have what it takes to succeed in your very own Chapati Man food truck business and would like to know more, then please request further information below.